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7 Proven Benefits of Social Media in Marketing

Social media is now the most important piece of digital marketing, which provides immense advantages to reach millions of people. If you are not leveraging this, you are missing out a marvellous opportunity, as it makes the process of spreading the word about your product & offering. Let us have a look at the added advantages of social media in terms of marketing.


Brand Awareness


Social media is a hassle-free and cost-effective digital marketing platform that when used right increases your business visibility. As a kick start, create social media profiles for your business and start networking with your prospects. With a proper social media strategy, it helps you to improve your brand awareness.


After spending a few hours per week, several marketers claim that the social marketing activities astoundingly increased their brand visibility and improved user experience. Without a doubt, social media page for your brand will add up to your business and with a regular use, it can create an online buyer community for your business with consistency.


Budget Friendly


When it comes to advertising budgets, social media is the most cost-effective channel. If you intend to advertise on social media, start with smaller budgets to see what you can expect. Cost-effective advertising is essential as it helps with higher ROI and reserves bigger budget for other marketing and business activities. Just with a little budget and time, conversion rate can be significantly increased.


Customer Engagement


Social media makes it easy to engage and interact with prospects. More the communication, more the chances for conversions. Kick start a two-way communication with target audience to understand their interest and cater them with what they wish. Most importantly, communication and engagement with prospects are the easiest way to grab attention and spread your brand message. Hence, your brand will be visible to more audience and gets established without much fuss.


Brand Loyalty


Social media presence makes it easy for your customers finding and connecting with your brand. Connecting with customers through social media increases the probability to uplift customer retention and loyalty. Of course, establishing a loyal customer base is the main agenda of almost every business.


Customer satisfaction and brand loyalty are proportional factors that go with each other. Engaging with your customers often and developing a connect with them is essential. Social media has no limitations as such, it is an apt platform for promotional campaigns. Customers consider social media profiles of big brands as a gateway to communicate with them.


Customer Satisfaction


Social media is a fruitful networking and communication platform. Creating a voice for your company is easier with social media. Customers receiving a personalised reply to their comments appreciate the brand's effort in engaging with them. A brand that respects its customers, spares time to for a personalised reply, which naturally creates a positive brand image.


Increased traffic


Social Media makes it easy to increase your website traffic. By sharing useful content on social media, you are giving a reason to click-through to your website. On your social account, the more quality content you share, the more inbound traffic you will generate while making conversion opportunities.


SEO Ranking


Social media presence is now an important factor for SEO rankings. To secure a successful ranking nowadays, SEO requirements are constantly varying. Hence, it is no longer enough to just optimize your website and regularly update your blog. Businesses sharing their content on social media are sending out a brand signal to search engine that speaks to your brand validity, integrity, and consistency.


None can deny that Social media marketing has several advantages for brands. Through regular updates & right social media strategy, it will lead to increased traffic, better SEO, improved brand loyalty, healthier customer satisfaction and much more. The earlier you start, the faster you see the growth in business.


Have little idea about marketing in social media? Send out your questions at info@productvideo.in or ring us at +91 9445557555.

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